Before the days of the internet, a buyer’s first impression of a home came from the “drive-by.” Today’s buyers are busier than ever and may not have an opportunity for those drive-bys before deciding if they want to schedule a visit to see a home. More and more potential buyers rely on the internet and photos to make their first impressions. With limited time and countless listings to review, buyers will move quickly past a house if photos do not show a home in a positive light.
The importance of pictures is no joke. Approximately 85% of potential buyers search the internet for their next new home. When buyers are looking at listings online, what do you think makes the greatest impact? PICTURES! Sadly, many listings have major problems, whether it be no pictures, not enough pictures, or terrible pictures. Keep in mind the old adage, “A picture is worth a thousand words.” People would rather see the proof in pictures than read all the fine print. Pictures alone will not sell your home, but they sure will get potential buyers in the front door!
Why are pictures so important? Pictures are used in a number of ways to market a listing. First, they are showcased on MLS for viewing by all licensed REALTORS® and prospective buyers in South Carolina. Second, these same photos will be used in any print advertising. And finally, the photos will be marketed through the internet – sites such as Zillow.com and Realtor.com, as well as social media sites including Facebook, YouTube and LinkedIn.
Now, the big question…what makes a good photo? Properly lit, high-resolution photos are the only type of photos that should be used to market a listing. Smartphone pictures may be fine to send quick photos back and forth from an agent to a buyer but definitely do not measure up to quality pictures taken with a quality camera. Sellers and agents should spend as much time and energy on getting good photos as they do on staging and creating curb appeal. If a buyer does an internet search, and your home is listed without photos, there isn’t anything for a potential buyer to look at, buyers will move on, and likely will not come back. If you don’t have photos, don’t list until you do. Have your home fully cleaned and take photos when natural light is at its best. If you don’t have a good camera or any photography experience, consider hiring a professional. I know it’s an expense but will be well worth it!
As your REALTOR®, I will ALWAYS make sure your home puts its best foot forward with high-quality photos from a professional so that the first impression is a good impression. Contact me for a free market analysis today!